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yobo娱乐官方|为啥月饼也能变成期货?

Mid-Autumn Festival is approaching, and it's time for everyone to buy mooncakes and hairy crabs online.

中秋节临近,每个人都该在网上购买月饼和大闸蟹了。

Indeed, Chinese people still have a lot of obsessions in these traditional festivals. Whether giving gifts to customers, eating them by themselves, or visiting relatives and friends, buying mooncakes is a decision that will never go wrong.

确实,中国人民对这些传统节日仍然有很多痴迷。无论是送礼物给客户,自己吃东西还是拜访亲戚朋友,购买月饼都是一个永远不会出错的决定。

Domestic moon cakes have also changed from the traditional five-nut and bean paste fillings to the "artifact" of leek that can be used as moon cakes.

国内的月饼也已从传统的五种坚果和豆沙馅料变为韭菜的“人工制品”,可用作月饼。

The traditional plot is too big, once a year, mooncakes are eaten well, the family can be reunited, and everything else is not a problem.

传统的地块太大,每年一次,月饼吃得好,一家人可以团聚,其他都没有问题。

Anyway, no matter what the filling is, it is considered auspicious to eat the symbolic food of the Reunion Festival.

无论如何,无论馅料是什么,吃团圆节的象征性食品都是吉祥的。

My dad bought various moon cakes, moon cake coupons, hairy crabs and hairy crab coupons these days, and the circle of friends is full of similar related links.

这些天,我父亲买了各种月饼,月饼券,大闸蟹和大闸蟹券,朋友圈里充斥着相似的相关链接。

There are also bargaining, sharing and likes, and promotional screenshots at discounts.

还提供议价,分享和点赞以及促销屏幕截图的折扣。

Some ate them on their own, and even called me to ask me if I would go back to eat. More often, they were gift certificates to people and colleagues and customers when they were going to visit relatives and friends.

有些人自己吃了,甚至打电话给我问我是否愿意回去吃饭。当他们探望亲戚和朋友时,它们常常是给人们,同事和顾客的礼券。

Unstoppable buy buy buy.

不可阻挡的买买买。

My mom buys P2P, my dad buys moon cake coupons, and the whole family celebrates Mid-Autumn Festival together.

我妈妈买P2P,爸爸买月饼券,全家人一起庆祝中秋节。

Many people know that the profit of moon cakes is so big that the combination of noodles and fillings can double to three times the price of a series of similar noodles such as dumplings, buns, and steamed buns.

许多人都知道,月饼的利润是如此之大,以至于面条和馅料的组合价格可以是一系列类似面条如饺子、,头和steam头的价格的两倍至三倍。

The packaging is a little more exquisite, the promotion is a little bit, it is not uncommon to turn ten times eight times.

包装稍微精致一点,提升一点点,十转八遍并不罕见。

The same is true for Yuanxiao and Zongzi, but you have to buy it if you want to buy it, you have to buy it after 60, you also have to buy it after 00, and after 00 you have to share a circle of friends.

元孝和and子也是如此,但如果要购买,必须购买,必须在60岁以后购买,还必须在00之后购买,在00之后必须共享一个朋友圈。

This is not surprising. The catering industry has already made huge profits, not just mooncakes, but also huge profits for everything, but mooncakes are ridiculous.

这不足为奇。餐饮业已经获得了巨大的利润,不仅是月饼,而且所有东西都获得了巨额利润,但是月饼是荒谬的。

However, there is something outrageous than moon cakes, and that is moon cake coupons.

但是,除了月饼,还有一些离谱的东西,那就是月饼券。

If the moon cake is a mere premium dim sum, then the moon cake coupon is an artifact of an empty glove white wolf pit leek.

如果月饼仅仅是优质的点心,那么月饼券就是空手套白狼坑韭菜的人工制品。

It's not accurate to say that, it can't be called leek.

这么说是不正确的,它不能称为韭菜。

Because moon cake coupons circulate from "birth" to "new life", everyone gets the "moon cake" they want.

因为月饼优惠券从“出生”到“新生活”的流通,所以每个人都会得到他们想要的“月饼”。

Why are many people recycling moon cake coupons?

为什么很多人回收月饼优惠券?

Foodies only think about what to eat and how to eat, but some are busy making money, wondering how to make a fortune on the Mid-Autumn Festival.

美食家只考虑吃什么和怎么吃,但有些人忙于赚钱,想知道如何在中秋节发家致富。

Moon cake coupons have a short shelf life. Many people will not really use them to exchange moon cakes. It is more about unit welfare or human relations. Why do so many merchants recall moon cake coupons?

月饼优惠券的保质期短。许多人不会真正使用它们来交换月饼。它更多地是关于单位福利或人际关系。为什么有那么多商人召回月饼券?

In fact, this is the last link in the mooncake coupon cycle.

实际上,这是月饼优惠券周期中的最后一个环节。

The cycle of moon cake coupons is like this:

月饼优惠券的周期是这样的:

Suppose, a moon cake manufacturer produces a 100 yuan moon cake coupon and sells it to distributor A at a discounted price of 65 yuan, and consumer A, such as my dad, buys it at 80 yuan and transfers it as a gift Consumer B.

假设某月饼制造商生产了一张100元的月饼优惠券,并以65元的折扣价卖给了分销商A,而消费者A(例如我的父亲)以80元的价格购买了该产品,并将其作为礼物赠送给消费者B。

Consumer B, because he did not eat moon cakes, sold them to the scalpers at a discount of 40 yuan.

消费者B因为不吃月饼,所以以40元的折扣价卖给了黄牛。

The merchants or scalpers that recovered the moon cake coupons sold them to the manufacturers for 50 yuan.

回收月饼优惠券的商人或黄牛以50元卖给了制造商。

The moon cake coupons have returned to the manufacturers, completing the cycle from "birth" to "new life".

月饼优惠券已退还给制造商,从而完成了从“出生”到“新生活”的循环。

If you don’t understand what’s going on, if you omit the middle and just look at the beginning and the end, you will find that the mooncake manufacturer earns 65 yuan and spends 50 yuan, making 15 yuan in vain.

如果您不了解发生了什么,忽略中间部分,只看开始和结束,就会发现月饼制造商赚了65元,却花了50元,因此徒劳地赚了15元。

And from beginning to end, there is no shadow of moon cakes at all, only moon cake coupons.

从头到尾,根本没有月饼的阴影,只有月饼券。

This is not an empty glove. What is the white wolf?

这不是空手套。什么是白狼?

If you still don’t understand, then put a picture and you can study it slowly.

如果您仍然不懂,请放一张照片,然后慢慢学习。

In this picture, except for consumer A like my dad, who really paid 80 yuan to buy moon cake coupons, all the rest are making money out of nothing!

在这张照片中,除了像我父亲这样的消费者A,他确实支付了80元购买月饼券,其余所有都是白白赚钱!

Hey, I just hate that I can't spend the Mid-Autumn Festival every day, otherwise I will definitely make a fortune.

嘿,我只是讨厌不能每天都过中秋节,否则我一定会发大财的。

But think about it, did my dad lose? It doesn't seem to be.

但是想想,我父亲输了吗?似乎并非如此。

The favor of 80 yuan of moon cake coupons can not be bought with 80 yuan in a special favor society like our country.

在我国这样的特殊社会,用80元买不到80元月饼优惠券。

Everyone is not worried about spending money on daily gift-giving. What is worried about is that there is no good name. There is no reason for such an upright reason for Mid-Autumn Festival.

每个人都不必担心在日常送礼上花钱。令人担心的是,没有好名声。中秋节没有如此直截了当的理由。

Think about it again, besides my dad, who else has lost?

再想一想,除了我父亲,还有谁输了?

Some people might say that if there is really consumer A or B, take this gift certificate to buy moon cakes...

有人可能会说,如果确实有消费者A或B,请使用此礼券购买月饼...

In addition to the fact that the scalpers can’t make money, there will be no impact on the moon cake coupon industry chain. Instead, what the manufacturers get is:

除了黄牛无法赚钱外,对月饼优惠券产业链也没有影响。相反,制造商得到的是:

Profit from moon cake coupon + profit from selling moon cake.

月饼券收益+卖月饼收益。

Obviously, moon cake coupons are a financial product similar to futures. Whether it is a dealer or a scalper, it is completely part of the financial chain.

显然,月饼券是类似于期货的金融产品。无论是经销商还是剥头皮,它都是金融链的一部分。

Of course, the dealer is the manufacturer.

当然,经销商是制造商。

Even if the moon cake coupons are not eventually recycled by the manufacturer, as long as they are issued, the manufacturer will earn money. It depends on where the industry chain is.

即使月饼优惠券最终没有被制造商回收,只要它们被发行,制造商也会赚钱。这取决于产业链的位置。

The difference from real futures commodities is that consumer A is no longer leeks in this link, but has joined the human relationship with Chinese characteristics.

与真实期货商品的不同之处在于,消费者A不再是这个环节的韭菜,而是加入了具有中国特色的人际关系。

In a purely financial concept, it is leeks, but if it is mixed with favors, no one is sighing for losses.

在纯粹的财务概念中,它是韭菜,但是如果它与好处混在一起,那么没人会为损失而叹息。

Consumer B received the moon cake gift certificate, and while regaining the profit of the moon cake, he owed a favor. Renqing is in China, so it can be regarded as a butterfly in the Amazon rainforest.

消费者B收到了月饼礼券,并且在重新获得月饼的利润时,他得到了青睐。仁清在中国,因此可以将其视为亚马逊雨林中的蝴蝶。

You flutter your wings slightly, maybe you can change a person's life.

您的翅膀微微颤动,也许您可​​以改变一个人的生活。

Wait a minute, no one will really use mooncake coupons for futures, right? I don't carry this pot.

等一下,没人会真正使用月饼券做期货吗?我不带这个锅。

After such an experience, the profit of the empty glove white wolf of the moon cake factory has been very considerable, which does not include the money they paid for the actual sale of moon cakes.

经过这样的经验,月饼工厂的空手套白狼的利润是非常可观的,这还不包括他们为实际销售月饼所支付的钱。

The downturn in the real economy does not affect the festival economy.

实体经济的低迷不会影响节日的经济。

KFC and Starbucks, Pizza Hut and Hi Tea have all gone to sea to make moon cakes. It can be seen that the profit of moon cakes is so appalling.

肯德基和星巴克,必胜客和喜茶都出海做月饼了。可以看出,月饼的利润是如此惊人。

Starbucks moon cake gift box, the original price is 348 yuan for 6 and 598 yuan for 10.

星巴克月饼礼盒,原价为6盒348元和10盒598元。

Equivalent to RMB, 59.8 pieces.

相当于人民币,59.8件。

Nima, mooncakes are selling outrageously when they are sold, and the use of quantifiers is getting more and more strange.

尼玛(Nima),月饼售出时卖得很惨,数量词的使用越来越奇怪。

Everyone who has eaten Starbucks mooncakes knows that if you eat Starbucks mooncakes in one bite, there is still plenty of room to drink.

每个吃过星巴克月饼的人都​​知道,如果一口吃星巴克月饼,仍然有足够的饮用空间。

Don't ask how I know...

不要问我怎么知道...

After all, Starbucks is a coffee seller, and the profit is not easy to calculate, so let's change one.

毕竟,星巴克是咖啡销售商,利润不容易计算,所以让我们换一个。

Everyone should have eaten Yuanzu cakes. The main cakes are dim sum moon cakes. We can see that his gross profit margin is between 60% and 66%.

每个人都应该吃元祖蛋糕。主要蛋糕是点心月饼。我们可以看到他的毛利率在60%到66%之间。

Hey, the world of foodies is so exciting.

嘿,美食界真是太刺激了。

In fact, the net profit of ordinary moon cakes is not that high, and the gross profit margin is basically around 30%, and it is difficult to exceed 50%.

实际上,普通月饼的净利润还不高,毛利率基本在30%左右,很难超过50%。

But if you include the mooncakes with buff bonus from brands and high-end gifts, the gross profit margin can exceed 60%. Last year, the gross profit margin of Guangzhou Restaurant Mooncake series products was as high as 62.27%; Yuanzu shares mooncake gift box gross profit margin reached 65.85%.

但是,如果您将月饼与品牌和高档礼品中的抛光效果加在一起,则毛利率可以超过60%。去年,广州饭店月饼系列产品的毛利率高达62.27%;元祖股份月饼礼盒毛利率达到65.85%。

Still don’t understand how profitable it is to make mooncakes?

还是不知道制作月饼有多大利润?

Let's put it this way, Yuanzu's net profit in the third quarter was 275 million yuan. You know, the company's annual profit last year was 247 million yuan, and the net profit in the first half of last year was only more than 20 million yuan.

这么说吧,元祖第三季度净利润为2.75亿元。要知道,该公司去年的年度利润为2.47亿元,而去年上半年的净利润仅超过2000万元。

Similar to Guangzhou Restaurant, it achieved a net profit of 261 million yuan in the third quarter of last year and a net profit of only 384 million yuan last year.

与广州餐饮类似,该公司去年第三季度实现净利润2.61亿元,而去年同期仅实现净利润3.84亿元。

Everyone knows what quarters there are in the third quarter.

每个人都知道第三季度有哪些季度。

Go and watch the gift box packaging. The price of a single-layer carton ranges from 10-20 yuan, and a single-layer wooden box and iron box range from 20-30 yuan. If it is a double-layer, the price is doubled, and the price is 40- Between 60, and the basket is sold for more than 65 yuan.

去看礼品盒包装。单yobo娱乐官方网站层纸箱的价格在10-20元之间,单层木箱和铁箱的价格在20-30元之间。如果是双层,则价格翻倍,价格在40- 60之间,篮子的售价超过65元。

This is just a simple packaging price. Any kind of mooncake of a different brand can be sold for 300 to 500 yuan in a basket.

这只是一个简单的包装价格。任何一种不同品牌的月饼都可以在一个篮子中以300至500元的价格出售。

From traditional food companies to light industry manufacturers, it is a good time to make money.

从传统食品公司到轻工业制造商,这都是一个赚钱的好时机。

The Mid-Autumn Festival is actually a traditional festival in my country, which feeds traditional enterprises in my country.

中秋节实际上是我国的传统节日,养活了我国的传统企业。

Compared with moon cakes, the routine of hairy crab coupons is even better, but because the profits of hairy crabs are relatively low, many people don't know.

与月饼相比,大闸蟹优惠券的常规性更好,但是由于大闸蟹的利润相对较低,所以很多人不知道。

The hairy crabs act like a demon, which is much more than mooncakes.

大闸蟹的行为就像恶魔,远不止月饼。

Let me talk about two things that are well-known in the world. The first is the lack of a catty and the second is that crabs from all over the world take a bath in Yangcheng Lake.

让我谈谈世界上众所周知的两件事。首先是缺乏一斤,其次是来自世界各地的螃蟹在阳澄湖沐浴。

In addition to the routine operation of the merchants, the lack of a catastrophe is an inevitable requirement under the prevalence of hairy crab coupons.

除了商人的日常操作外,在毛蟹优惠券盛行的情况下,没有灾难是不可避免的要求。

If the hairy crab coupons are purchased by consumers, they are most likely purchased online.

如果大闸蟹优惠券是由消费者购买的,则很可能是在网上购买的。

When the store delivers the goods, in addition to the fixed costs such as gift boxes and crabs, they actually have to ship twice, one is the physical gift certificate and the other is the crab.

当商店交付货物时,除了诸如礼品盒和螃蟹之类的固定成本外,它们实际上必须装运两次,一种是实物礼品券,另一种是螃蟹。

Although the shop owner and the courier generally cooperate, the initial courier price of twelve or three yuan is only three or four yuan after discount, but no matter how small the crab is, it is meat.

尽管店主和快递员通常会合作,但最初的十二或三元的快递员打折后的价格只有三,四元,但不管螃蟹多么小,都是肉。

The hard cost of express delivery cannot be saved, so it can only be shoddy on the crab.

快递的辛苦成本无法节省,因此只能在螃蟹上伪劣。

In general, crab coupons are not bought by themselves, they are given by others, and even if they are exposed, few people will hold them accountable. Even if it is held accountable, it will not be so good. It will come back next year.

通常,螃蟹券不是自己购买的,而是别人提供的,即使暴露在外,很少有人会追究他们的责任。即使追究责任,也不会那么好。明年再回来。

I said earlier that moon cake coupons are more like futures, so I think crab coupons are more like funds, or bank regulars.

我之前说过,月饼券更像期货,所以我认为螃蟹券更像基金或银行常客。

The current crab coupons, in addition to the same futures cycle routine as moon cake coupons, also have a routine of "coming again next year" because of their higher value preservation effect.

当前的螃蟹券,除了与月饼券具有相同的期货周期常规外,由于其较高的保值效果,还具有“明年再来”的常规。

For example, a manufacturer issued 1,000 copies of crab coupons. In fact, only 200 copies are allowed to be picked up this year, and the remaining 800 copies will be picked up next year or later.

例如,一家制造商发行了1,000份螃蟹优惠券。实际上,今年只允许检索200份,其余的800份将在明年或更晚的时间检索。

In this way, the cost is left and the funds are deposited.

这样,成本就剩下了,资金就被存了。

This kind of coupons for delivery the following year will always be rejected in the second year. According to the merchant, if the merchant does not actively intervene, about 20% of the people will not come to pick up the goods every year.

次年交付的这种优惠券在第二年将始终被拒绝。根据商人的说法,如果商人不积极干预,则每年约有20%的人不会来接货。

Or, by directly issuing two-year or three-year bonds, how many crabs are picked up every year, in the second and third years, the number of people picking up the goods is declining, but the payment is paid in the first year.

或者,通过直接发行两年期或三年期债券,每年收拾多少只螃蟹,在第二年和第三年,捡拾货物的人数在下降,但在第一年付款。

The way to make money is not only written in the criminal law, but also in the civil law.

赚钱的方式不仅写在刑法上,而且写在民法上。

I have written so much, and it can’t stop everyone’s enthusiasm for buying mooncakes and hairy crabs, or even myself. At this moment, there is a strawberry-filled mooncake given to me by a colleague on my desk.

我已经写了很多书,这无法阻止所有人购买月饼和大闸蟹甚至我自己的热情。这时,我桌上的一位同事给了我一个草莓馅的月饼。

I can't help but fall into the deep nostalgia for cloud-leg mooncakes and duck egg yolk mooncakes, and the mixed feelings for Wuren mooncakes.

我不禁对云腿月饼和鸭蛋黄月饼怀有深深的怀念,对五仁月饼也有百感交集。

Either futures mooncake coupons or regular hairy crab coupons can not stop our people's enthusiasm for traditional festivals. This is why these messy things are constantly banned and even getting better.

期货月饼优惠券或普通的大闸蟹优惠券都不能阻止我们人民对传统节日的热情。这就是为什么这些杂乱的事情被不断禁止甚至变得更好的原因。

No matter what, I hope everyone keeps their eyes open, buys moon cakes with high cost performance, and spends the Mid-Autumn Festival happily.

无论如何,我希望每个人都睁开眼睛,购买性价比高的月饼,并愉快地度过中秋节。

Happy Mid-autumn Festival!

中秋节快乐!

 

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